Business & Culture

"We cannot change the cards we are dealt, just how we play the hand." --Randy Pausch A lot of professors give talks titled "The Last Lecture." Professors are asked to consider their demise and to ruminate on what matters most to them. And while they speak, audiences can't help but mull the same qu... More

This book has written primarily with the undergraduate anddiploma-level student in mind. Each chapter follows a set structure that has been designed toencourage discussion and raise issues for consideration and research. At the endof the book there are additional notes and references to support stud... More

The new economics of culture and commerce What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this... More

A framework for success! Whether you’ re building a house or understanding information systems, you must build a solid foundation to be successful. That’ s why Pearlson and Saunders’ Second Edition of MANAGING AND USING INFORMATION SYSTEMS offers a foundation of essential concepts... More

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

Device drivers literally drive everything you're interested in--disks, monitors, keyboards, modems--everything outside the computer chip and memory. And writing device drivers is one of the few areas of programming for the Linux operating system that calls for unique, Linux-specific knowledge. For y... More

Device drivers make computer devices-like disks, monitors, keyboards, and modems-work with a particular operating system. Devices drivers convert the more general input/output instructions of the operating system to messages the device can understand. Programmers need... More

‘This is not a history of the Hewlett-Packard Company, or a book of business theory, or a definitive biography of William Hewlett and David Packard. I have chosen to write this book this way because of the desperate need the business world has right now for an archetype of enlightened mana... More

After 25 years of avoiding the public eye, Steve Wozniak breaks his silence and tells the full story of the Apple computer, from its conception to his views on the iconic cult status it enjoys today. But for Steve's dream to build himself a computer, Apple would never have happened. In June, it was ... More

"I, WOZ" offers readers a unique glimpse into the offbeat and brilliant but ethical mind that conceived the Macintosh. After 25 years avoiding the public eye, Steve Wozniak reveals the full story of the Apple computer, from its conception to his views on the iconic cult status it has achieved today.... More