Computers & Internet

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More

Shell scripting skills never go out of style. It's the shell that unlocks the real potential of Unix. Shell scripting is essential for Unix users and system administrators-a way to quickly harness and customize the full power of any Unix system. With shell scripts, you can combine the fundamental Un... More

Tired of reading object oriented analysis and design books that only make sense after youre an expert? Try our Head First book. This witty and entertaining tutorial shows you how to analyze, design, and write great software that makes your boss happy, and your customers satisfied. Youll learn to sol... More

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You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next ... More

The computing world has undergone a revolution since the publication of the first edition of the C Programming Language. During this time, the C language has changed and spread beyond its origins as the language of the UNIX operating system.This second edition provides a more comprehensive and conte... More

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

Jakarta Tomcat is the most widely used Java servlet and JSP platform in the world. In addition to being the reference implementation for Sun's servlet and JSP specifications, it has a place in hundreds of thousands of web sites, from home-brewed static HTML sites to million-user, dynamic e-commerce ... More