Consumer Guides

Avid eBay buyers and sellers will turn into savvy power users with the help of this new title. "eBay Hacks" explains the technical aspects of using the site, gives readers tips on how to make transactions, and offers valuable insights on how the passionate eBay culture works.O'Reilly & Associates... More

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consump... More

Everything you know about eBay is wrong Well, perhaps not everything. But like an urban legend, conventional eBay wisdom has gained credibility simply by being retold so often. It has crystallized into a code perceived to be inviolable. At last, an eBay veteran who also understands marketing techniq... More

Turn clutter into cash, find great deals, and shop safely Win auctions, sell with confidence, and share the secrets of the eBay elite Where else can you shop in your jammies, never have to hunt for a parking space, and find someone eager to pay you for that ridiculous-looking lamp? With Marsha Colli... More

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international a... More

The Bucks $tart Here The emergence of a new society driven by information technologies is having a massive impact on the competitive landscape of every business sector. New and different competitive dynamics are unfolding, including: a major shift in market alignment from seller to buyerthe remarkab... More

This book engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded work that will complement the more speculative writing about shopping, place and identity that has developed in recent years.... More