Marketing & Sales

Why the most important trends in the world today are the smallest ones. In Microtrends, Mark Penn, an expert with over thirty years' experience in finding and motivating niche groups, reveals the true trends in our society today, uncovering what's really popular (which is not what we might think is ... More

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "oppo... More

The new economics of culture and commerce What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this... More

This book is your personal guide to a YES! Attitude in every aspect of your business life and your personal life.... More

Provides answers to a variety of sales-related questions, offering information on topics including personal improvement, competition, skill building, customer relations, ethics, networking, and problem solving.... More

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.... More

Every letter, e-mail, or proposal that you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the reader's attention immediately and then, just as in a sales ... More

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "A Sherlock Holmes for Retailers," author and research company CEO Paco Undershill answers with a definitive "yes" in his witty, eye-opening report on our ever-evolving consumer culture. Why we Buy i... More

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More