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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his Spl. Indian Price The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for Format more products and services. In fact, it's estimated that by 2020, consumers Page extent in China and India will generate more than $10 trillion of total annual Binding revenue for companies selling to them.
This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumer's both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace.
“An excellent starting point for understanding how China and India are powering the global economy.” Small Business Trends
About the Authors
Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group's global consumer practice.
Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's .
|Author||Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael|
|Publisher||Harvard Business Review Press|
|Imprint||Harvard Business Review Press|
|Number of Pages||314 Pages|
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