10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works

(Paperback - Aug 2006)
by

Barry H. Cohen

 (Author)
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Publisher: Adams Media Special Priced Titles



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Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.

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Details of Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works
Author: Barry H. Cohen
ISBN:

1598690825


ISBN-13:

9781598690828

,

978-1598690828


Binding: Paperback
Publishing Date: Aug 2006
Publisher: Adams Media Special Priced Titles
Number of Pages: 272
Language: English
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    Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works by Barry H. Cohen
    ISBN Number: 1598690825, 9781598690828, 978-1598690828