Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
Details of Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works Book: 10 Ways To Screw Up An Ad Campaign: A Guide To Planning And Creating Advertising That Works
Author: Barry H. Cohen
ISBN: 1598690825
ISBN-13: 9781598690828
, 978-1598690828
Binding: Paperback
Publishing Date: Aug 2006
Publisher: Adams Media Special Priced Titles
Number of Pages: 272
Language: English