30 Seconds

For both the American athlete and the American advertiser, the Super Bowl represents the ultimate challenge and the ultimate reward. Ad exec Marty English has just been handed the dream assignment: create a winning thirty-spot for Isaac Arrow Pharmaceuticals, the drug giant, in the middle of the nation's single greatest game. There's a catch. Marty has only three weeks to do it. Suddenly he will have to be creative in harrowing new ways that have nothing to do with jingles and storyboards. For, unknown to the world he now moves in, Marty English - born Inglesia - is the estranged son of Chicago's mafia godfather. In one night, Marty's father is brutally murdered and a mysterious package arrives at Marty's doorstep. Inside is a computer disk bearing an indecipherable glyph, the only clue to his father's killer. He soon learns that a new tropical drug more powerful than cocaine is about to be unleashed on the public, and that his new star client has become his deadliest nemesis.

Advertising executive Marty English is on the fast track to success with his recent coup -- landing a multi-million-dollar pharmaceutical account for a highly potent drug. Unbeknownst to his friends and coworkers, besides being a corporate star, Marty, is also the estranged son of Chicago's most powerful Mafia Don. And when Marty's new deal starts unravelling from deadly complications involving the mob, the CIA, and a secret Swiss bank account containing millions, Marty becomes a marked man in a savage world he has struggled his whole life to avoid.