The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies

(Hardcover - Feb 2006)
by

Dick Stroud

 (Author)
Write a Review
List Price:Rs 1962
Our Price:Rs. 1511
Discount:Rs. 451
    23%off Free Shipping

Imported Edition. Order now and get it in 20-30 business days. See Details

All India - Free Shipping. See Details
Ships to India only.

Buy online using:
- Credit Card (VISA & MasterCard)
- Debit Card / Internet Banking / ATM Card
- Cheque, Demand Draft or Money Order. See Details


Publisher: Kogan Page



OR



Other Editions:
Paperback (2007/05/01)Price: Rs 1471Rs. 1133Imported Edition. Order now and get it in 20-30 business days.
Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies
Drawn from original research, this work takes an international perspective of the subject of 50-plus marketing and includes insight--based on interviews--into how leading multinationals view the 50-plus market. Stroud provides marketers with the research, tools, and techniques needed to survive and thrive in our aging world.

* Contains original research conducted by OMD into the relationship between age and consumer behavior
Details of Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies
Author: Dick Stroud
ISBN:

0749442581


ISBN-13:

9780749442583

,

978-0749442583


Binding: Hardcover
Publishing Date: Feb 2006
Publisher: Kogan Page
Number of Pages: 320
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

Order now at 32% Discount
Top New Releases (More) & Bestsellers (More)


    Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies by Dick Stroud
    ISBN Number: 0749442581, 9780749442583, 978-0749442583