Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies Drawn from original research, this work takes an international perspective of the subject of 50-plus marketing and includes insight--based on interviews--into how leading multinationals view the 50-plus market. Stroud provides marketers with the research, tools, and techniques needed to survive and thrive in our aging world.
* Contains original research conducted by OMD into the relationship between age and consumer behavior
Details of Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies Book: The 50-plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies
Author: Dick Stroud
ISBN: 0749442581
ISBN-13: 9780749442583
, 978-0749442583
Binding: Hardcover
Publishing Date: Feb 2006
Publisher: Kogan Page
Number of Pages: 320
Language: English