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Buy The 7 Principles of Brand Management (English) 1st Edition

The 7 Principles of Brand Management (English) 1st Edition

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Language: English
Length: 149 Pages
Publisher: Tata McGraw - Hill Education
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The 7 Principles of Brand Management (English) 1st Edition By Nitish Rai Gupta
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The 7 Principles of Brand Management (English) 1st Edition (Paperback) Price: Rs.375

The 7 Principles of Brand Management is a useful primer for any marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional marketer but anyone interested in marketing.

  • How did Adolf Dassler leverage consumer need understanding to build an iconic brand?
  • How was brand Singapore created by a leader who was able to energies a country behind his vision?
  • What value creation model did amazon.com leverage to establish itself?
  • Does pricing strategy play a critical role in Gillette's success?
  • Why has 'Dove' been able to gain mega brand status while many cosmetic brands struggle to do so?
  • Can brand building principles be applied in everyday life to establish yourself as a 'brand'?
  • What was truly behind the success of brand 'American Express'?
  • How critical was insight mining in creation of the brand 'Fair and Lovely'?
  • Is it actually possible to learn the art of brand management? These and many more questions answered in ' The 7 Principles of Brand Management'.

A simple yet insightful read into the world of branding and marketing.

Specifications of The 7 Principles of Brand Management (English) 1st Edition (Paperback)

Contributors
Authored By Nitish Rai Gupta
Book Details
Publisher Tata McGraw - Hill Education
Publication Year 2011
ISBN-13 9780070680906
ISBN-10 0070680906
Language English
Edition 1st
Binding Paperback
Number of Pages 149 Pages
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★★★★★
★★★★★
25 Dec 2011
first to review
Insightful

7 principles of brand management was a surprise. I am an mba student, currently studying at IIFT, New Delhi. With typical b school competitions, i thought i need to read more and to get a deeper and more solid understanding of branding and brand management. Browsing for books, apart from the popular titles, i came across "7 principles". Some of my friends had already read it, and recommended that i do try it.

The book is the quintessential handbook that you may need to understand brand management at the primary level. It takes you from introducing you to the 7 principles at a su...
()

7 principles of brand management was a surprise. I am an mba student, currently studying at IIFT, New Delhi. With typical b school competitions, i thought i need to read more and to get a deeper and more solid understanding of branding and brand management. Browsing for books, apart from the popular titles, i came across "7 principles". Some of my friends had already read it, and recommended that i do try it.

The book is the quintessential handbook that you may need to understand brand management at the primary level. It takes you from introducing you to the 7 principles at a su...
7 principles of brand management was a surprise. I am an mba student, currently studying at IIFT, New Delhi. With typical b school competitions, i thought i need to read more and to get a deeper and more solid understanding of branding and brand management. Browsing for books, apart from the popular titles, i came across "7 principles". Some of my friends had already read it, and recommended that i do try it.

The book is the quintessential handbook that you may need to understand brand management at the primary level. It takes you from introducing you to the 7 principles at a superficial level and moves towards providing a deep understanding of each principle individually.

Every principle, carries with it numerous examples from popular brands from all around the globe to further strengthen the point its trying to make.

A mere 100 pages of sheer knowledge, i strongly recommend this book to my peers and fellow b-school students.

0 of 0 users found this review helpful.
★★★★★
★★★★★
24 Aug 2013
Marketing Guy? Must read !

I am pursuing MBA (Marketing). When I came across this book, it gave me the in-depth sight to Branding. How branding is important and how to execute your strategy effectively is made clear from the examples sited in this book.
You can take references from this book which would help you in future. The kinds of strategies followed by marketers for branding is illustrated in this book in every chapter.
A must read for a marketer !

0 of 0 users found this review helpful.
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    ISBN Number: 0070680906, 9780070680906, 978-0070680906

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