“a a al arainy”

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

The book provides practical guidelines for making decisions regarding the necessity and the type of First Aid. It also explains the nature of certain emergencies and the importance of seeking urgent expert medical care.... More

An international bestseller, 'The Yacoubian Building' is a mesmerising and controversial novel that is at once an impasssioned celebration and a ruthless dissection of a society dominated by bribery and corruption. The Yacoubian Building -- once grand, but now dilapidated -- stands on one of Cairo's... More

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptatio... More

This monumental work is a survey of the history and culture of the Indian sub-continent before the coming of the Muslims. The book has been written to interpret Indian civilization to the Western reader and covers all aspects of Indian life and thought. Dr. Basham writes with admirable clarity. As a... More

This volume deals with the major constitutional and administrative developments during the British rule, the economic life of India, its major industries, effects of partition on the economy, educational programmes initiated by the British, drawback of the present educational system, the achievement... More

The revised fourth edition details events till 1978 and includes lists of Presidents and Prime Ministers of India, Bangladesh and Pakistan till 1977-78. It discusses recent Constitutional Amendments, socio-economic changes and educational experiments.... More

Among the first Indian books on artificial intelligence (AI) and expert systems, this volume covers all facets of the subject in a lucid and coherent manner. The subject-matter meets the complete syllabus requirements of AI at the graduate and the postgraduate levels.... More