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When Ads Work : New Proof That Advertising Triggers Sales
(Paperback - 2007)by Write a Review
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Publisher: Prentice-hall Of India Pvt Ltd
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Book: When Ads Work : New Proof That Advertising Triggers Sales
The general notion is that, advertising generates long-term goodwill and exposure but has little impact on the immediate sale. In When Ads Work
the author proves that well-planned and executed advertising campaigns have considerable immediate impact on sales. This book explains how advertising campaigns not only increase the awareness about the products and brands but can also give an immediate boost to the sales. The author concludes that strongest advertising campaigns can triple the sales of a product. At the same time, weakest advertising campaigns can decrease the sales by 50%.
Book: When Ads Work : New Proof That Advertising Triggers Sales by John Philip Jones
ISBN Number: 8120332253, 9788120332256, 978-8120332256
KEY FEATURES
The book explains how the concept Short-Term Advertising Strength (STAS) can be used to measure the short-term impact of advertising.
The book offers a wealth of data related to research results and practical problems in advertising.
It is very good companion guide for professionals associated with advertising.
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Details of Book: When Ads Work : New Proof That Advertising Triggers Sales Book: When Ads Work : New Proof That Advertising Triggers Sales
Author: John Philip Jones
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007
Publisher: Prentice-hall Of India Pvt Ltd
Number of Pages: 232
Language: English
Author: John Philip Jones
ISBN:
8120332253
ISBN-13:
9788120332256
,978-8120332256
Binding: Paperback
Publishing Date: 2007
Publisher: Prentice-hall Of India Pvt Ltd
Number of Pages: 232
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: When Ads Work : New Proof That Advertising Triggers Sales by John Philip Jones
ISBN Number: 8120332253, 9788120332256, 978-8120332256