Book: Advertising Basics!: A Resource Guide For Beginners This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
Details of Book: Advertising Basics!: A Resource Guide For Beginners Book: Advertising Basics!: A Resource Guide For Beginners
Author: J. V. Vilanilam, A. K. Varghese
ISBN: 0761998101
ISBN-13: 9780761998105
, 978-0761998105
Binding: Paperback
Publishing Date: 2004-03-15
Publisher: Sage Publications (ca)
Number of Pages: 180
Language: English