Book: Advertising And Integrated Brand Promotion Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
Details of Book: Advertising And Integrated Brand Promotion Book: Advertising And Integrated Brand Promotion
Author: Thomas O'guinn, Chris Allen, Richard J. Semenik
ISBN: 0324568622
ISBN-13: 9780324568622
, 978-0324568622
Binding: Hardcover
Publishing Date: 2008/04/18
Publisher: South Western Educational Publishing
Number of Pages: 726
Language: English