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Advertising Media A To Z
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Publisher: Mcgraw-hill Educatio
OR
Book: Advertising Media A To Z Every major term and concepts necessary for accurate media planning Listing of related terms to allow further understanding of terms and concepts URLs for associated websites Mathematical formulas with plain-English explanations Acronyms listed alphabetically by the acronym itself as well as the expanded spelling
The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!
Advertising Media A to Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essentials terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.
Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:
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Details of Book: Advertising Media A To Z Book: Advertising Media A To Z
Author: Surmanek Jim
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2004
Publisher: Mcgraw-hill Educatio
Number of Pages: 348
Language: English
Author: Surmanek Jim
ISBN:
0070590400
ISBN-13:
9780070590403
,978-0070590403
Binding: Paperback
Publishing Date: 2004
Publisher: Mcgraw-hill Educatio
Number of Pages: 348
Language: English
Related Tags advertisng media a z surmanek
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Advertising Media A To Z by Surmanek Jim
ISBN Number: 0070590400, 9780070590403, 978-0070590403