Advertising and Promotion: an Integrated Marketing Communications Perspective (English, Paperback, Belch George)
This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
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Swati Singh
Certified Buyer, New Delhi
Dec, 2017