“alison baverstock”

How to Market Books has for many years been the place to turn for professionals in an industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, new ... More

Authors will benefit hugely from this practical guide by seeing how eff ective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to "go it alone" for authors who plan to self-publish.... More

Many people feel they might have a book in them-but how do you know whether you have what it takes to be a writer, whether your writing is any good, what you should write about, and whether you should dedicate proper time to begin your dream? This book asks pertinent questions of you via a questionn... More

This book provides answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment.How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minim... More

"Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publicati... More

Teamwork is essential for getting things done, yet many organizations find the process fraught with problems. This clear and practical text brings together theoretical principles, case studies, real-life examples and a toolkit of useful techniques to show how this works. The book demonstrates in de... More

Published to coincide with the centenary of Joseph Cornell's birth, this child's-eye view of one of America's best-loved artists includes guidelines for making your own Cornell box. Children can relate to the art of Joseph Cornell. Look in their pockets and under their pillows and you'll see the sam... More

Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.Cover... More