All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World, Seth Godin, 0141025026

All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World

(Paperback - 2007-01-25)
by

Seth Godin

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Publisher: Penguin Books Ltd



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Book: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. The author uses dozens of examples to show us that the successful stories aren't necessarily the truthful but are usually the compelling and plausible.
Details of Book: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World Book: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Author: Seth Godin
ISBN:

0141025026


ISBN-13:

9780141025025

,

978-0141025025


Binding: Paperback
Publishing Date: 2007-01-25
Publisher: Penguin Books Ltd
Number of Pages: 208
Language: English
Greatbong's First Book

May I Hebb Your Attention Pliss (Indian English for May I Have Your Attention Please) is a hilarious account of Indian popular culture. Blogger Arnab Ray of greatbong.net takes a funny, sarcastic, politically incorrect and totally irreverent look at assorted random stuff that makes India the country that it is.


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    Book: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World by Seth Godin
    ISBN Number: 0141025026, 9780141025025, 978-0141025025