Book: All The Right Moves: A Guide To Crafting Break- Through Strategy Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Details of Book: All The Right Moves: A Guide To Crafting Break- Through Strategy Book: All The Right Moves: A Guide To Crafting Break- Through Strategy
Author: Constantinos Markides, Constantinos C. Markides,
ISBN: 0875848338
ISBN-13: 9780875848334
, 978-0875848334
Binding: Hardcover
Publishing Date: 1999/09/01
Publisher: Harvard Business School Press
Number of Pages: 220
Language: English