“amitabha ghose”

There is no doubt that the world has entered into a new phase in terms of competitive landscape in business. With competition becoming increasingly global and more intense today, developing and utilising an effective competitive intelligence system may be the cutting edge difference between survival... More

Despite market sensing efforts, marketers are ever so often forced to address the effects of unpredictable events. As much as the marketers would like to be prepared for the future, they will always be faced with unpredictable challenges. No organisation can ever afford to rest and neither can unlim... More

Is a GDP growth rate of three percent in an ageing country (US), with a median age of 37, more attractive to a businessman than a GDP growth rate of 10 percent in a youthful country (India), where the median age is 24? With over a billion people, of whom more than 500 millions are under the age of 2... More

A couple of significant technological changes appear to have major global effects in the next decade. These changes are due to rapid progress in information and communication technology, radio frequency identification technology, wireless technology, biotechnology, nanotechnology, broadband technolo... More

One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society’s “new” concerns. Terms like “Green Marketing” an... More

Sports marketing refers to the specific application of marketing principles and practices to sports products (e.g., teams, leagues, events, etc.) and the marketing of non-sports products (e.g., beverage, TV, cigarettes, beer, mobile phone service, white goods, garments, etc.) through associations. A... More

The retail environment of developed and emerging economies has undergone radical change. Retail companies have grown at an unprecedented scale and are increasingly becoming international companies. The increasingly explicit definition of shopping as a leisure activity is also presenting new challeng... More

Government policies are very important issues while considering the rate of economic, industry and business growth that influence marketing activities. Favourable Government policies may result in increase in FDI, FII, new competition, merger and acquisitions, private investment and flexible credit ... More