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Amul?s India: Based On 50 Years of Amul Advertising (English)

Paperback
Language: English
Length: 224 Pages
Publisher: Harper Collins Publishers India
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Amul?s India: Based On 50 Years of Amul Advertising (English) By Gujarat Co-operative Milk Marketing Fede
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Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback) Price: Rs.173

Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.

Summary

The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India. 

About the Authors

The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.

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Specifications of Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback)

Contributors
Author Gujarat Co-operative Milk Marketing Fede
Book Details
Publisher Harper Collins Publishers India
Publication Year 2012
ISBN-13 9789350291498
ISBN-10 9350291498
Language English
Binding Paperback
Number of Pages 224 Pages
Dimensions
Height 0.43 inch
Weight 414 g
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Book Reviews of Amul?s India: Based On 50 Years of Amul Advertising (English)

TOP REVIEWS View All Top Reviews (55)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?
★★★★★
★★★★★
01 Jun 2012
first to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
Proud Owner of this Collector's item

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached m...
()

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached m...
Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier than expected.

100% of 16 users found this review helpful.
★★★★★
★★★★★
08 Jun 2012
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
A wonderful compilation

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could h... ()

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could h...
Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have been more but then again nothing will ever be enough since there are so many......A must buy on all counts.......

8 of 9 users found this review helpful.
★★★★★
★★★★★
09 Jun 2012
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certified buyer
Utterly Butterly Booklishious!

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)

6 of 7 users found this review helpful.
★★★★★
★★★★★
20 Jun 2012
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certified buyer
A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...

UTTERLY BUTTERLY DELICIOUS...

finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...

Amul's India...

the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..

2 of 2 users found this review helpful.
★★★★★
★★★★★
19 Jun 2012
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certified buyer
Not by Bread Alone!!!

Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)

Lovely book. Devoured it, like I do the butter, in a single sitting.

Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!

So all you Amul Butter lovers grab a copy while you can.

2 of 2 users found this review helpful.

Recent Top Reviews

View all
★★★★★
★★★★★
12 Jul 2014
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certified buyer
Awesome book

Since my childhood, i have been following the Amul's billboard. I like the witty sense of humour of the copy writers and they always bring a smile to my face.
This is sure a collectors edition. :)
(View complete review)

★★★★★
★★★★★
30 Jun 2014
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certified buyer
Insightful and entertaining.

Finished off the text part in 30 minutes. Lot of anecdotes and insightful stuff. The images - still going through them, chuckling once in a while. Good book. (View complete review)

★★★★★
★★★★★
25 May 2014
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certified buyer
Great! Collectors's Item!

Its a collectors copy. If you have a taste to have books you may want to pass on to your grandchildren, this one would be great! In my case this was a gift and it had the effect! (View complete review)

★★★★★
★★★★★
Sumanta Dey
20 May 2014
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certified buyer
Love Amul Ads?

If you love Amul ads and have always wanted to see ads from before you knew they existed, this book is for you. Witty, thoughtful and inspiring! (View complete review)

    Book: Amul?s India: Based On 50 Years of Amul Advertising (English) by Gujarat Co-operative Milk Marketing Fede
    ISBN Number: 9350291498, 9789350291498, 978-9350291498

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