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Amul?s India: Based On 50 Years of Amul Advertising (English)

Paperback
Language: English
Length: 224 Pages
Publisher: Harper Collins Publishers India
Rs. 299
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Amul?s India: Based On 50 Years of Amul Advertising (English) By Gujarat Co-operative Milk Marketing Fede
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Specifications of Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback)

Book Details
Publisher Harper Collins Publishers India
ISBN-10 9350291498
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9789350291498
Binding Paperback
Dimensions
Weight 414 g
Height 0.43 inch
Contributors
Author Gujarat Co-operative Milk Marketing Fede
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Book Reviews of Amul?s India: Based On 50 Years of Amul Advertising (English)

TOP REVIEWS View All Top Reviews (57)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?
★★★★★
★★★★★
Rushabh Shah
01 Jun 2012
first to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
Proud Owner of this Collector's item

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached m...
()

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached m...
Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier than expected.

100% of 16 users found this review helpful.
★★★★★
★★★★★
Namita Jonas
08 Jun 2012
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
A wonderful compilation

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could h... ()

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could h...
Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have been more but then again nothing will ever be enough since there are so many......A must buy on all counts.......

8 of 9 users found this review helpful.
★★★★★
★★★★★
Prerna Vijayeni...
09 Jun 2012
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certified buyer
Utterly Butterly Booklishious!

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)

6 of 7 users found this review helpful.
★★★★★
★★★★★
Subhadeep Bhattac...
20 Jun 2012
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certified buyer
A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...

UTTERLY BUTTERLY DELICIOUS...

finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...

Amul's India...

the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..

2 of 2 users found this review helpful.
★★★★★
★★★★★
Louvina Andrade
19 Jun 2012
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certified buyer
Not by Bread Alone!!!

Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)

Lovely book. Devoured it, like I do the butter, in a single sitting.

Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!

So all you Amul Butter lovers grab a copy while you can.

2 of 2 users found this review helpful.

Recent Top Reviews

View all
★★★★★
★★★★★
saifuddin chunawala
13 Sep 2014
one of the bestiiess i have

first i saw this book in a library...but soon i got it on flipkart.
so i ordered this book and its the best in itself.GOOD FOR COLLECTORS
amul hoardings are the awesome in the book
(View complete review)

★★★★★
★★★★★
Tathagat Mukherji
31 Aug 2014
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certified buyer
Very good book

The book is very good, a must have for people dealing with advertisement and marketing. The delivery was delayed by two days though. (View complete review)

★★★★★
★★★★★
sambit choudhury
12 Jul 2014
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certified buyer
Awesome book

Since my childhood, i have been following the Amul's billboard. I like the witty sense of humour of the copy writers and they always bring a smile to my face.
This is sure a collectors edition. :)
(View complete review)

★★★★★
★★★★★
Krishna
30 Jun 2014
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
Insightful and entertaining.

Finished off the text part in 30 minutes. Lot of anecdotes and insightful stuff. The images - still going through them, chuckling once in a while. Good book. (View complete review)

★★★★★
★★★★★
Karthi
25 May 2014
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certified buyer
Great! Collectors's Item!

Its a collectors copy. If you have a taste to have books you may want to pass on to your grandchildren, this one would be great! In my case this was a gift and it had the effect! (View complete review)

    Book: Amul?s India: Based On 50 Years of Amul Advertising (English) by Gujarat Co-operative Milk Marketing Fede
    ISBN Number: 9350291498, 9789350291498, 978-9350291498

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