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Amul?s India: Based On 50 Years of Amul Advertising (English)

(Paperback)
Paperback
Language: English
Length: 224 pages
Publisher: Harper Collins Publishers India

Also available as:

eBook - Rs. 178

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84% positive feedback (4,105,966) ratings)
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Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

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For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

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If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

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At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

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The guarantee does not extend to:
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  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
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  • Made-to-order/Custom Jewellery.
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When does this guarantee not apply?

The guarantee does not extend to:
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  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns»

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Sold by 14 Sellers
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WS Retail
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30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
84% positive feedback (4,105,966) ratings)
  • 5 star
    2,598,716
  • 4 star
    856,844
  • 3 star
    236,731
  • 2 star
    99,590
  • 1 star
    314,085
Positive
Neutral
Negative
  • Usually Delivered in 2-3 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 209
uRead
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
  • Usually Delivered in 8-9 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 218
BROWSERS-NOOK
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
  • Usually Delivered in 5-6 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 250
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
  • Usually Delivered in 7-8 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 269
Starmark
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.8 / 5
  • Usually Delivered in 5-6 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 269
BookStand
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
  • Usually Delivered in 5-6 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 278
BOOKSWAGON
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
  • Usually Delivered in 10-11 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 281
Haneez
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
  • Usually Delivered in 4-5 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 299
Amitbookcorporation
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.4 / 5
  • Usually Delivered in 4-5 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 299
CROSSWORD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
  • Usually Delivered in 7-8 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 299
Booksmandi
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
  • Usually Delivered in 8-9 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 299
Onebuy
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
  • Usually Delivered in 6-7 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 299
HERITAGEPUBLISHERS
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
  • Usually Delivered in 8-9 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 339
Atlantic
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
  • Usually Delivered in 20-21 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
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Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback) Price: Rs. 209

Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.

Summary

The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India. 

About the Authors

The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.

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Specifications of Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback)

Book Details
Publisher Harper Collins Publishers India
ISBN-10 9350291498
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9789350291498
Binding Paperback
Dimensions
Weight 414 g
Height 0.43 inch
Contributors
Author Gujarat Co-operative Milk Marketing Fede
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Reviews of Amul?s India: Based On 50 Years of Amul Advertising (English) (Paperback)

Recent top reviews

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★★★★★
★★★★★

Anant Gupta

Oct 5, 2014

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certified buyer

Amul’s India Book shows the History of Amul Brand right from its start

Amul’s India Book shows the History of Amul Brand right from its start. Who can forget the Polka dot girl associated with Amul Brand & the famous tagline utterly buttery delicious. Even today when one sees Advertisement of Amul in Newspapers or on Televisions or in form of Hoardings one really gets … (View complete review)
★★★★★
★★★★★

saifuddin chunawala

Sep 13, 2014

one of the bestiiess i have

first i saw this book in a library...but soon i got it on flipkart.
so i ordered this book and its the best in itself.GOOD FOR COLLECTORS
amul hoardings are the awesome in the book
★★★★★
★★★★★

Tathagat Mukherji

Aug 31, 2014

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certified buyer

Very good book

The book is very good, a must have for people dealing with advertisement and marketing. The delivery was delayed by two days though.
★★★★★
★★★★★

sambit choudhury

Jul 12, 2014

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certified buyer

Awesome book

Since my childhood, i have been following the Amul's billboard. I like the witty sense of humour of the copy writers and they always bring a smile to my face.
This is sure a collectors edition. :)
★★★★★
★★★★★

Krishna

Jun 30, 2014

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certified buyer

Insightful and entertaining.

Finished off the text part in 30 minutes. Lot of anecdotes and insightful stuff. The images - still going through them, chuckling once in a while. Good book.

Top reviews

View all top reviews(58)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Rushabh Shah

Jun 1, 2012

First to review
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certified buyer

Proud Owner of this Collector's item

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier t
★★★★★
★★★★★

Namita Jonas

Jun 8, 2012

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certified buyer

A wonderful compilation

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have
★★★★★
★★★★★

Prerna Vijayeni Panda

Jun 9, 2012

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certified buyer

Utterly Butterly Booklishious!

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)
★★★★★
★★★★★

Louvina Andrade

Jun 19, 2012

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certified buyer

Not by Bread Alone!!!

Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)

Lovely book. Devoured it, like I do the butter, in a single sitting.

Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!

So all you Amul Butter lovers grab a copy while you can.

★★★★★
★★★★★

Subhadeep Bhattacharjee

Jun 20, 2012

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certified buyer

A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...

UTTERLY BUTTERLY DELICIOUS...


finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...

Amul's India...


the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..

★★★★★
★★★★★

Murali Duggineni

Jun 14, 2012

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certified buyer

A Must Collect

I ordered this on Flipkart and got it yesterday. Leafing through the pages, I have found it unputdownable! The book takes you through the years and shows how the little Moppet has stood the test of time with its tongue-in-cheek liners. This one is a must have for management students, advertising buffs and the aficionados of Amul. The price is a steal. Long live Flipkart for helping me get the best deal!
★★★★★
★★★★★

Sharath Chandra

Jun 15, 2012

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certified buyer

Super service by Flipkart

I ordered the book in the afternoon yesterday and it was delivered today in the morning. Hats off to the logistics department at Flipkart.

As for the book, it is really a very good book to be in everybody's shelf. The polka dot girl has turned 50 and has been silently talking and highlighting all the issues in our country. Happy Birthday Amul Girl. Wishing you many more years of creativity!
★★★★★
★★★★★

SHIRAZ ZAKIR

Jun 25, 2012

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certified buyer

Awesome Idea & a supremely crafted compilation

I have keenly followed the Amul's ad hoardings for its no-nonsense and blunt presentation and also the ideas and contemporary/ current hot cake topic selections.... People with a definitive satire bone will only understand these ads........
Once I read/ heard about the book, I got desperate to possess one of these special compilations.... and to my expectation, the book didn't disappoint me a bit....Kudos to the editor's IDEA and the fineness with which the things are compiled... I read it in one full stretch and carved for more... It has reviewed my knowledge about AMUL and i really feel
★★★★★
★★★★★

Charles C S

Jan 2, 2013

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certified buyer

Just get it!

I got this book for my sister's b'day and it's worth every penny. Looking at India's journey through time as shown by the Amul campaign is quite an exhilarating experience. It is a must-have book even for casual readers.
★★★★★
★★★★★

Jimmy Karumalil

Sep 23, 2012

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certified buyer

Behind the Scenes - Amul Advertising

A collector's book - Amul's India reminds me of Balbharati English text books in school.

The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!

Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.

A poem by Manish Jhaveri towards the end of the book talks about the entire ad-making process at Amul promises
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