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Amul?s India: Based On 50 Years of Amul Advertising

Paperback
Language: English
Length: 224 Pages
Publisher: HARPER COLLINS PUBLISHERS
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Amul?s India: Based On 50 Years of Amul Advertising By Gujarat Co-operative Milk Marketing Fede
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Amul?s India: Based On 50 Years of Amul Advertising (Paperback) Price: Rs.233

Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.

Summary

The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India. 

About the Authors

The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.

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Specifications of Amul?s India: Based On 50 Years of Amul Advertising (Paperback)

Contributors
Author Gujarat Co-operative Milk Marketing Fede
Book Details
Publisher HARPER COLLINS PUBLISHERS
Publication Year 2012
ISBN-13 9789350291498
ISBN-10 9350291498
Language English
Binding Paperback
Number of Pages 224 Pages
Dimensions
Height 0.43 inch
Weight 414 g
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Book Reviews of Amul?s India: Based On 50 Years of Amul Advertising

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Based on 140 ratings
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Most Helpful Reviews (5 of 49)

★★★★★
★★★★★
01 June 12
first to review
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Proud Owner of this Collector's item

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier than expected.

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100% of 16 users found this review helpful.
★★★★★
★★★★★
08 June 12
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A wonderful compilation

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have been more but then again nothing will ever be enough since there are so many......A must buy on all counts.......

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8 of 9 users found this review helpful.
★★★★★
★★★★★
09 June 12
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certified buyer
Utterly Butterly Booklishious!

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)

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6 of 7 users found this review helpful.
★★★★★
★★★★★
23 September 12
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Behind the Scenes - Amul Advertising

A collector's book - Amul's India reminds me of Balbharati English text books in school.

The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!

Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.

A poem by Manish Jhaveri towards the end of the book talks about the entire ad-making process at Amul promises to bring a big smile on your face.

The book very subtly talks about how Dr.V Kurein went about establishing the cooperative movement, but the book is all about Amul's advertising isn't it?

A very well compiled coffee table book, the profit from the sale of this book will be used to honour deserving Class X and Class XII students in India under the Amul Vidyashree and Amul Vidyabhushan Award Schemes - didn't the man behind the White Revolution sacrifice for the development of his country more than personal gains, too? :)

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1 of 1 users found this review helpful.
★★★★★
★★★★★
23 August 12
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A Power Pack Book on Amul Journey - A Journey that never ended

I brought this book from Flipkart along with another book Nick of Time. And really I was trilled to read both the books when I got the delivery. Flipkart provided the best service as I got the books within 2 days of placing the order.
Amul - 50 Years of Advertising is really a flavonoid book which contains all the flavours of India such as Bollywood to Politics and to Sports with the help of the little girl in polka dots. Really this book as to me is a signature collection of Amul as it contains all the ads of Amul which I have been continuously following from my childhood days and which amuses me even today. A big thank you to Amul for showing us it's journey in such a wonderful manner.

Thanks Flipkart for quick service. Recommended to all Students who are planning to pursue their careers in Advertising and Promotions and also to all those who are planning to setup their own business. Amul-50 Years of Advt - "A Trend Setter"

Regards,
Nikhil Shah

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Most Recent Reviews

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★★★★★
★★★★★
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Good book to present and preserve

Good book with great printing quality. It is really a good book for presenting people and keep a copy in the personal collectio...

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27 March 14
★★★★★
★★★★★
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certified buyer
A good collectable

Very good collectible item. Brings back the old memories and tells you the history behind the amul campaign.

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27 March 14
★★★★★
★★★★★
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Simply Nostalgia

Awesome book. It was just like going back to my schooldays, when me & friends, used to eagerly wait for the Next Amul Hoard...

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25 March 14
★★★★★
★★★★★
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certified buyer
Good book

Classic collector's edition and a good coffee table book.... well drafted with good print quality...captures the history of amu...

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18 February 14
★★★★★
★★★★★
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Witty!

Brilliantly connects the headline topics over last 50 yrs to Amul. One gets to have a peek in the historical events sketching t...

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01 February 14
    Book: Amul?s India: Based On 50 Years of Amul Advertising by Gujarat Co-operative Milk Marketing Fede
    ISBN Number: 9350291498, 9789350291498, 978-9350291498

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