Amul's India: Based On 50 Years of Amul Advertising

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier than expected.

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have been more but then again nothing will ever be enough since there are so many......A must buy on all counts.......

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)

A collector's book - Amul's India reminds me of Balbharati English text books in school.

The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!

Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.

A poem by Manish Jhaveri towards the end of the book talks about the entire ad-making process at Amul promises to bring a big smile on your face.

The book very subtly talks about how Dr.V Kurein went about establishing the cooperative movement, but the book is all about Amul's advertising isn't it?

A very well compiled coffee table book, the profit from the sale of this book will be used to honour deserving Class X and Class XII students in India under the Amul Vidyashree and Amul Vidyabhushan Award Schemes - didn't the man behind the White Revolution sacrifice for the development of his country more than personal gains, too? :)

I brought this book from Flipkart along with another book Nick of Time. And really I was trilled to read both the books when I got the delivery. Flipkart provided the best service as I got the books within 2 days of placing the order.
Amul - 50 Years of Advertising is really a flavonoid book which contains all the flavours of India such as Bollywood to Politics and to Sports with the help of the little girl in polka dots. Really this book as to me is a signature collection of Amul as it contains all the ads of Amul which I have been continuously following from my childhood days and which amuses me even today. A big thank you to Amul for showing us it's journey in such a wonderful manner.

Thanks Flipkart for quick service. Recommended to all Students who are planning to pursue their careers in Advertising and Promotions and also to all those who are planning to setup their own business. Amul-50 Years of Advt - "A Trend Setter"

Regards,
Nikhil Shah