Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication (English, Hardcover, Desai Santosh)
- Language: English
- Binding: Hardcover
- Publisher: HarperCollins Publishers India
- Genre: Business & Economics
- ISBN: 9789350291498, 9350291495
- Edition: 2015
- Pages: 228
Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.
Summary
The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India.
About the Authors
The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.
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Proud Owner of this Collector's item
The entire brand named "Amul" is beautifully captured in this special...
Rushabh Shah
Certified Buyer
Jun, 2012
A wonderful compilation
Namita Jonas
Certified Buyer
Jun, 2012
Not by Bread Alone!!!
Lovely book. Devoured it, like I do the butter, in a single sitting.
Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!
So all you Amul Butter lovers grab a copy while you can.
Louvina Andrade
Certified Buyer
Jun, 2012
Awesome Idea & a supremely crafted compilation
Once I read/ heard about the book, I got desperate to possess one of these special compilations.... and to my expectation, the book didn't disappoint me a bit....Kudos to the editor's IDEA and the fineness with which the things are compiled... I read it ...
SHIRAZ ZAKIR
Certified Buyer
Jun, 2012
Behind the Scenes - Amul Advertising
The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!
Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.
A poem by Manish Jhaveri ...
Jimmy Karumalil
Certified Buyer
Sep, 2012
Brilliant Book
A true collectors' copy. Most of us would have had no idea about the advent of GCMMF and AMUL; let alone the cute hoardings. These hoardings had captured my imagination for as log as I can remember so much so that I used to wait for a new hoarding to pop-up.
In this book, we get to "own" all the hoardings that have been on display at one time.
About the book itself; its very well laid out; with very good quality glossy pages.
One comment about the chronology in the book;...
Nitin Shenoy
Certified Buyer
Aug, 2012
A Very Slick Volume.
Utsav Banerjee
Certified Buyer
Jul, 2012
A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...
finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...
Amul's India...
the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..
Subhadeep Bhattacharjee
Certified Buyer
Jun, 2012
Really nice book
The stories really have heart in them, and the history of the Amul ads are a rich one, that probably every Indian should once read about.
Arnav Gupta
Certified Buyer, New Delhi
Jul, 2015
Amul’s India Book shows the History of Amul Brand right from its start
Anant Gupta
Certified Buyer, New Delhi
Oct, 2014
