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Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.
The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India.
About the Authors
The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.
|Publisher||Harper Collins Publishers India|
|Number of Pages||224 Pages|
|Author||Gujarat Co-operative Milk Marketing Fede|
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Jul 4, 2015
Really nice book
Jun 20, 2015
May 26, 2015
Feb 7, 2015
A must have for everyone
Oct 5, 2014
Amul’s India Book shows the History of Amul Brand right from its start
Jun 1, 2012
Proud Owner of this Collector's itemIts marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.
Jun 8, 2012
A wonderful compilationThanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have… (Expand)
Prerna Vijayeni Panda
Jun 9, 2012
Utterly Butterly Booklishious!The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
Jun 19, 2012
Not by Bread Alone!!!Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)
Jun 20, 2012
A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...UTTERLY BUTTERLY DELICIOUS...
Jun 14, 2012
A Must CollectI ordered this on Flipkart and got it yesterday. Leafing through the pages, I have found it unputdownable! The book takes you through the years and shows how the little Moppet has stood the test of time with its tongue-in-cheek liners. This one is a must have for management students, advertising buffs and the aficionados of Amul. The price is a steal. Long live Flipkart for helping me get the best deal!
Jun 15, 2012
Super service by FlipkartI ordered the book in the afternoon yesterday and it was delivered today in the morning. Hats off to the logistics department at Flipkart.
Jun 25, 2012
Awesome Idea & a supremely crafted compilationI have keenly followed the Amul's ad hoardings for its no-nonsense and blunt presentation and also the ideas and contemporary/ current hot cake topic selections.... People with a definitive satire bone will only understand these ads........
Charles C S
Jan 2, 2013
Just get it!I got this book for my sister's b'day and it's worth every penny. Looking at India's journey through time as shown by the Amul campaign is quite an exhilarating experience. It is a must-have book even for casual readers.
Sep 23, 2012
Behind the Scenes - Amul AdvertisingA collector's book - Amul's India reminds me of Balbharati English text books in school.