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Amul’s India: Based On 50 Years of Amul Advertising (English)

(Paperback)
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Language: English
Length: 224 pages
Publisher: Harper Collins Publishers India

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Amul’s India: Based On 50 Years of Amul Advertising (English) (Paperback) Price: Rs. 189

Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.

Summary

The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India. 

About the Authors

The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.

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Specifications of Amul’s India: Based On 50 Years of Amul Advertising (English) (Paperback)

Book Details
Publisher Harper Collins Publishers India
ISBN-10 9350291498
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9789350291498
Binding Paperback
Dimensions
Weight 414
Height 0.00
Width 0.00
Contributors
Author Gujarat Co-operative Milk Marketing Fede
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Reviews of Amul’s India: Based On 50 Years of Amul Advertising (English) (Paperback)

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★★★★★
★★★★★

Arnav Gupta

Jul 4, 2015

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certified buyer

Really nice book

If you are into marketing, or just love seeing the Amul ads, this is one awesome book.

The stories really have heart in them, and the history of the Amul ads are a rich one, that probably every Indian should once read about.
★★★★★
★★★★★

PRASHANT AMIN

Jun 20, 2015

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certified buyer

Wow !!!!

Every Management Professional and Management Students ( Marketing Area ) must read this book.Excellence book
★★★★★
★★★★★

mriganka choudhury

May 26, 2015

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certified buyer

Very disappointed

The cover was stained and dog-eared. Not something you expect from Flipkart. Otherwise, it is is a very nice book. Almost a collector's item....but for the poor condition of the cover. I want it replaced !!!
★★★★★
★★★★★

Siddhartha Vatsal

Feb 7, 2015

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certified buyer

A must have for everyone

It's a collector's edition. You can have a quick walkthrough of the Indian history of last 50 years... Thanks to this wonderful picture book.
★★★★★
★★★★★

Anant Gupta

Oct 5, 2014

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certified buyer

Amul’s India Book shows the History of Amul Brand right from its start

Amul’s India Book shows the History of Amul Brand right from its start. Who can forget the Polka dot girl associated with Amul Brand & the famous tagline utterly buttery delicious. Even today when one sees Advertisement of Amul in Newspapers or on Televisions or in form of Hoardings one really gets … (View complete review)

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'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Rushabh Shah

Jun 1, 2012

First to review
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certified buyer

Proud Owner of this Collector's item

Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

The entire brand named "Amul" is beautifully captured in this special book.

Flipkart, as always, had the best packaging done and this book reached me earlier than expected
★★★★★
★★★★★

Namita Jonas

Jun 8, 2012

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certified buyer

A wonderful compilation

Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of the brand Amul and of course its adorable mascot. The compilation of the best remembered ads could have
★★★★★
★★★★★

Prerna Vijayeni Panda

Jun 9, 2012

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certified buyer

Utterly Butterly Booklishious!

The book depicts the journey of Amul as a thought leader in India with all the major ads that rocked the nation for 50yrs! Who would have thought of advertising a product through intelligent puns and comments on current affairs but Amul & now they have an affordable coffee table book that not only makes all its fans nostalgic and proud but serves a case study on evolution of a Brand for the students of communication. WOW!
The book is truly wroth every penny and makes a great display on every booklover's shelf. :)
★★★★★
★★★★★

Louvina Andrade

Jun 19, 2012

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certified buyer

Not by Bread Alone!!!

Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)

Lovely book. Devoured it, like I do the butter, in a single sitting.

Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!

So all you Amul Butter lovers grab a copy while you can.

★★★★★
★★★★★

Subhadeep Bhattacharjee

Jun 20, 2012

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certified buyer

A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...

UTTERLY BUTTERLY DELICIOUS...


finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...

Amul's India...


the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..

★★★★★
★★★★★

Murali Duggineni

Jun 14, 2012

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certified buyer

A Must Collect

I ordered this on Flipkart and got it yesterday. Leafing through the pages, I have found it unputdownable! The book takes you through the years and shows how the little Moppet has stood the test of time with its tongue-in-cheek liners. This one is a must have for management students, advertising buffs and the aficionados of Amul. The price is a steal. Long live Flipkart for helping me get the best deal!
★★★★★
★★★★★

Sharath Chandra

Jun 15, 2012

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certified buyer

Super service by Flipkart

I ordered the book in the afternoon yesterday and it was delivered today in the morning. Hats off to the logistics department at Flipkart.

As for the book, it is really a very good book to be in everybody's shelf. The polka dot girl has turned 50 and has been silently talking and highlighting all the issues in our country. Happy Birthday Amul Girl. Wishing you many more years of creativity!
★★★★★
★★★★★

SHIRAZ ZAKIR

Jun 25, 2012

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certified buyer

Awesome Idea & a supremely crafted compilation

I have keenly followed the Amul's ad hoardings for its no-nonsense and blunt presentation and also the ideas and contemporary/ current hot cake topic selections.... People with a definitive satire bone will only understand these ads........
Once I read/ heard about the book, I got desperate to possess one of these special compilations.... and to my expectation, the book didn't disappoint me a bit....Kudos to the editor's IDEA and the fineness with which the things are compiled... I read it in one full stretch and carved for more... It has reviewed my knowledge about AMUL and i really feel en
★★★★★
★★★★★

Charles C S

Jan 2, 2013

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certified buyer

Just get it!

I got this book for my sister's b'day and it's worth every penny. Looking at India's journey through time as shown by the Amul campaign is quite an exhilarating experience. It is a must-have book even for casual readers.
★★★★★
★★★★★

Jimmy Karumalil

Sep 23, 2012

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certified buyer

Behind the Scenes - Amul Advertising

A collector's book - Amul's India reminds me of Balbharati English text books in school.

The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!

Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.

A poem by Manish Jhaveri towards the end of the book talks about the entire ad-making process at Amul promises to bring a big sm
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