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Analysis For Marketing Planning, 6/e (sie)
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Publisher: Tata Mgraw Hill
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Book: Analysis For Marketing Planning, 6/e (sie)
Table of contents
Table of contents
Chapter 1: Overview
Appendix 1A: Marketing Plan Outline
Chapter 2: Defining the Competitive Set
Chapter 3: Industry Analysis
Chapter 4: Competitor Analysis
Chapter 5: Customer Analysis
Appendix 5A: Economic Value to the Customer
Chapter 6: Market Potential and Sales Forecasting
Appendix 6A: Time Series Regression with Seasonal Factors
Chapter 7: Developing Marketing Strategy
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Details of Book: Analysis For Marketing Planning, 6/e (sie) Book: Analysis For Marketing Planning, 6/e (sie)
Author: Donald Lehmann
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007
Publisher: Tata Mgraw Hill
Number of Pages: 280
Language: English
Author: Donald Lehmann
ISBN:
0070667063
ISBN-13:
9780070667068
,978-0070667068
Binding: Paperback
Publishing Date: 2007
Publisher: Tata Mgraw Hill
Number of Pages: 280
Language: English
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Book: Analysis For Marketing Planning, 6/e (sie) by Donald Lehmann
ISBN Number: 0070667063, 9780070667068, 978-0070667068