Analysis For Marketing Planning

(Paperback - Aug 2004)
by

Donald R. Lehmann

 (Author)
,

Russell S. Winer

 (Author)
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Publisher: Irwin/mcgraw-hill



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Paperback (2007/11/29)Price: Rs 4273Rs. 4188Imported Edition. Order now and get it in 20-30 business days.
Book: Analysis For Marketing Planning
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Details of Book: Analysis For Marketing Planning Book: Analysis For Marketing Planning
Author: Donald R. Lehmann, Russell S. Winer
ISBN:

0072865962


ISBN-13:

9780072865967

,

978-0072865967


Binding: Paperback
Publishing Date: Aug 2004
Publisher: Irwin/mcgraw-hill
Number of Pages: 256
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Analysis For Marketing Planning by Donald R. Lehmann, Russell S. Winer
    ISBN Number: 0072865962, 9780072865967, 978-0072865967