Book: Analysis For Marketing Planning Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Details of Book: Analysis For Marketing Planning Book: Analysis For Marketing Planning
Author: Donald R. Lehmann, Russell S. Winer
ISBN: 0072865962
ISBN-13: 9780072865967
, 978-0072865967
Binding: Paperback
Publishing Date: Aug 2004
Publisher: Irwin/mcgraw-hill
Number of Pages: 256
Language: English