
| Paperback (1997) | Price: Rs. 923 | Available. Order now and get it in 18-20 business days. |
| Paperback (06-2007) | Price: Rs 928Rs. 752 | Imported Edition. Order now and get it in 14-21 business days. |
The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:
- apply the two major principles of communication
- perceive the needs of others
- present the features and benefits of their idea
- understand the subconscious decisions people often make
- create a logical, error-free proposal (oral or written) that will win the day.
| b m harwani c m singh n n angiras suresh kumar lorrie kelley goodman hewes f w roberts | claire mitchell taverner r a bray paul e sigmund frank v webster sherman alexie |