“andy hertzfeld”

There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. "Revolution in the Valley" traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. T... More

The breathtaking new thriller from the author of Bravo Two Zero. Body guarding a TV crew on the streets of war-torn Basra, ex-deniable operator Nick Stone's life is saved by a reporter's swift action as a roadside bomb explodes. When the man later vanishes, Stone is asked to find him. The trail lead... More

Windows XP is the most powerful of Microsoft's Windows software - software that's been updated many times since starting to breathe in January 1985. XP is short for "Experience, but Microsoft calls it Windows XP to give it a more modern-day, "at-this-happening-moment" sound. Someday, sometime, somet... More

This is a unique guide to school trips and an invaluable resource to teachers. It is particularly useful to newly qualified teachers as it addresses the school trip from all angles. A school trip is a great way for the students to learn, not to mention fantastic fun, but it can be a nightmare for yo... More

This book is about how business can change lives, from the level of the company and the individual. Since it's inception in 1995, St. Luke's advertising agency has been a living experiment in change. On the one hand, St. Luke's has been described as 'the most frightening company on earth' (by the H... More

GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of conte... More

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the ‘ah’ factor the brilliantly simple but inspired creative idea. Creativity isn’t just a gift that some possess and others don’t – it is a process that can be understood and put into ... More

In this age of demanding customers, unreasonable suppliers, cutthroat competition, and dispassionate employees, Andy Birol cuts right to the core of what owners need to grow their businesses – and how their vendors, staff, and advisors can raise their own value. Blending canny analysis with “wo... More