Building Sustainable Businesses in the Phygital World  (English, Hardcover, Gupta Pooja)

The divide between the physical and digital worlds is diminishing at a fast pace with the emergence of wearable devices, AR, VR, AI automation agents, robots, and IoT - leading to an increasingly phygital world. These trends have led to massive growth in unstructured data from social media, sensors, and other devices. Business operations and decisions are getting increasingly data-driven, supported by advanced tools and techniques such as Blockchain, Machine Learning, Big Data, Cloud Computing, etc. Further, today's businesses are impacted heavily by unprecedented changes in markets, supply chains, and technologies. In this changed phygital world, building sustainable business organizations, or even incorporating sustainable practices into existing organizations' day-to -day business operations, requires careful consideration of critical questions such as : How can organizations harness the power of data to improve the effectiveness and efficiency of managerial decision-making? How can organizations inculcate and nurture "systemic thinking" and innovation to solve tomorrow's business and social problems? How can leaders be agile and responsive to the community's changing needs and meet the expectations of multi-generational, geographically dispersed stakeholders?