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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (English) 1st Edition

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Language: English
Length: 256 Pages
Publisher: Tata Mcgraw Hill Education Private Limited
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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (English) 1st Edition (Paperback) Price: Rs.395

Apple's 5 Core Principles?Now in the Palm of Your Hand!
Revealing the methods behind Apple?s unparalleled retail success, bestselling author Carmine Gallo explains how business leaders can use them to drive growth and profits

Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand?s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell.

The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs. It helps retail business leaders serve both internal and external companies, create ?fearless? employees, and develop a ?feedback loop? that benefits everyone at every level.

  • Famous for its success in the globally struggling retail environment, Apple has more than 350 retail stores worldwide; on average, each one receives 718,000 visitors per year, and sales per square foot is estimated at $5,600
  • Gallo is the global authority on Steve Jobs?s influence and innovations
  • The five principles are presently being used by Disney to reinvent its stores and by JCPenney

About The Author
Carmine Gallo (Pleasanton, CA) is a communications consultant for some of the world?s top brands. In addition to his Wall Street Journal bestselling books on Steve Jobs/Apple, he is the author of The Power of foursquare.


Table of Contents
Part I: Inspiring Your Internal Customer
1 Dream Bigger
2 Hire for Smiles
3 Cultivate Fearless Employees
4 Build Trust
5 Foster a Feedback Loop
6 Develop Multitaskers
7 Empower Your Employees
Part II: Serving Your External Customer
8 Follow Apple's Five Steps of Service
9 Reset Your Customer's Internal Clock
10 Sell the Benefit
11 Unleash Your Customer's Inner Genius 12 Create Wow Moments
13 Rehearse the Script
14 Deliver a Consistent Experience
Part III: Setting the Stage
15 Eliminate the Clutter
16 Pay Attention to Design Details
17 Design Multisensory Experiences
Conclusion: The Soul of Apple
Notes
Index

Specifications of The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (English) 1st Edition (Paperback)

Contributors
Author Carmine Gallo
Book Details
Publisher Tata Mcgraw Hill Education Private Limited
Publication Year 2012
ISBN-13 9781259027680
ISBN-10 1259027686
Language English
Edition 1st Edition
Binding Paperback
Number of Pages 256 Pages
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    Book: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (English) 1st Edition by Carmine Gallo
    ISBN Number: 1259027686, 9781259027680, 978-1259027680

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