Book: Application Exercises In Marketing The Indian Context This book provides an innovative approach to enhance understanding of marketing concepts. The application exercises in this book on various important marketing topics are based on real life situations. The book will enable students to analyze specific real life marketing challenges with relevant marketing concepts. A major highlight of the book is the exposure to the Indian context which will give students an idea of the practical applicability of concepts.
Details of Book: Application Exercises In Marketing The Indian Context Book: Application Exercises In Marketing The Indian Context
Author: Ramesh Kumar S
ISBN: 8125908986
ISBN-13: 9788125908982
, 978-8125908982
Binding: Paperback
Publishing Date: 2000
Publisher: Vikas Publishing House Pvt Ltd
Number of Pages: 164
Language: English