The Art Of Discovery (fueling Innovtion For Company Growth)

Without intense joy in the search, I suppose that discoveries could still be made, if only by the plodding use of scientific method and serendipity. It is my belief, though, that aesthetics is the driving force of the greatest findings. From the Introduction The word creativity is approaching the status of 'buzzword but this book will show you how to take this word seriously and make it an instrument of change in your organization. The heart of the book takes the classic experience of 'a-ha and turns it into a process you value knowledge gain, the preparation, the period of incubation, through to the stimulation that leads to the final understanding, the real, 'A-HA The whole process can be enormous value thoughout an organization as creativity and discovery are as a process and become a reality in a technically creative company