Art Of Entrepreneurship

Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship. These business consultants from some of the world's leading Business Schools reveal both the fundamental rules and make-or-break issues facing any entrepreneur in conceptualizing and launching a successful business:

• How to generate credible and feasible business ideas
• How to assess a business opportunity
• How to assess the competition
• How to assess the capabilities of your business
• How to assess risk
• How to identify and exploit competitive advantage
• How to secure and manage your finances effectively
• How to adapt from experience as you go along
• Key concepts of entrepreneurship and characteristics of successful businesses.

From inside the minds of top experts and business consultants, here are invaluable lessons on all key facets of entrepreneurship. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else.