Art Of Retail

Top retailers reveal the secrets of retailing success.

Packed in this uniquely innovative book is the wealth of expertise and experience of Chairmen, Presidents and CEOs representing some of the world's leading retailers. These industry leaders reveal their lifetimes of insights and market-proven ideas on conceptualizing, differentiating and managing a successful and profitable retail business.

• How to track changing customer preferences.
• Establishing customer relationships; Customer services as an art form.
• Convenience retailing and retailer initiative.
• Differentiating yourself from the other good.
• Finding and training the right people.
• Financial management secret for retailing success.
• Managing your franchises.
• The vital importance of location; how to overcome locational disadvantages.
• Online retailing: the 10 elements of success.
• Characteristics of successful retail products.

From inside the minds of some of the world's top retail visionaries, here are invaluable retailing lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won't find in any textbooks.