The Art of Seo (English, Undefined, Enge Eric)  (English, Undefined, Enge Eric)

The Art of SEO is an exhaustive and definitive guide which will help you plan and execute a comprehensive SEO strategy.

Summary of the Book

In The Art of SEO, four well-known experts on search engine optimization share guidelines and state-of-the-art techniques to help you get up-to-speed with the latest trends in SEO. The book gets you up-to-date with all the recent changes in search engine behavior like new ranking methods involving user engagement and social media. Packed with a wide range of effective tactics for both basic and advanced users, it will help you comprehend SEO’s many intricacies and complexities. From understanding the role of social media and user data to discovering new tools to track results, The Art of SEO is a one-stop guide for those interested in understanding the concept behind SEO.

About the Authors

Eric Enge is the President of Stone Temple Consulting, a leading SEO consulting firm in Boston. He is a regular speaker in search industry conferences and also makes regular contributions on the topic of SEO to his blogs.

Stephan Spencer is Founder and President of the renowned SEO firm, Netconcepts. His clients include Discovery Channel, HSN, AOL and CNET, among others. He is a sought-after speaker at SEO conferences across the globe.

Rand Fishkin is the CEO and co-founder of SEOmoz, a well-known name in the field of SEO tools, resources and community. He was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek.

Jessie Stricchiola is a search industry expert and founder-CEO of the SEO firm, Alchemist Media, Inc.