
This book takes a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.
| atal bihari vajpayee craig mcmurtry p n pandey bhola mahto hutton david v george t milkovich | seema sanghi tammie carter laurence mitchell m l narasaiah brian l weiss |