“jagdeep kapoor”

At a time when marketing is nothing short of warfare, this practice-oriented book by ace-marketer Jagdeep Kapoor presents the 18 major weapons that a marketer must have up his/her sleeve to make a brand successful. These 18 astras—like Reliability, Credibility, Serviceability, Visibility and Usabi... More

The era of Brand Switch is here upon us. For many years, product and service marketers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to ‘perceived value’ ... More

Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with... More

The book showcases India's fifty finest heritage hotels, spread across the subcontinent. The hotels featured cater to all pocketbooks -- budget, mid-price and luxury. With an elegant layout and lavishly illustrated with high quality photographs, this book also provides useful information about the ... More

Avant-garde as his works are, his multimedia approach reworks themes that once spanned his canvases. ' I find a great deal of my art of ' 90s reconstitutes through new structures and materials, a content that engages with the personal and political.'... More

Editorial Review ABOUT THE BOOK:Across the world, pets inspire love and indulgence – as confidantes, companions and pampered family members. Any pet owner knows that pets have their own distinct personalities and quirky character traits. VIPs – Very Important Pets – gives us a glimpse into th... More

The rich and the famous, the movers and shakers are not necessarily high school toppers. Nor do they hold great college degrees. They are successful because they can generate enthusiasm at will, in themselves as well as in their colleagues. The Greatest Secret of Success talks about the most import... More