“philip kotler”

Philip Kotler's name is synonymous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers and students alike, freshly written and b... More

Repositioning Asia From Bubble to Sustainable Economy " Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluabl... More

Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will... More

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including stra... More

The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the con... More

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a... More

In Marketing Insights from A to Z, marketing’ s most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it. Kotler highl... More