Book: The Bare Bones Introduction To Integrated Marketing Communication This small, inexpensive, text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Details of Book: The Bare Bones Introduction To Integrated Marketing Communication Book: The Bare Bones Introduction To Integrated Marketing Communication
Author: Robyn Blakeman
ISBN: 0742555402
ISBN-13: 9780742555402
, 978-0742555402
Binding: Hardcover
Publishing Date: 2009/01/30
Publisher: Rowman & Littlefield Publishers
Number of Pages: 305
Language: English