Behavioral Sciences

Gut Feelings reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes h... More

Luke Mullen, sixteen-year-old son of a former high-ranking police officer, has disappeared, presumed kidnapped. While no-one quite dares to voice the fear that he could also be presumed dead, Detective Inspector Tom Thorne is brought in to beef up the squad dedicated to locating the missing boy. ... More

In his book, Gardner defines the cognitive abilities that will command a premium in the years ahead and takes that thinking to the next level. Concise and engaging, he provides valuable insights for those charged with training and developing organizational leaders, both today and tomorrow.... More

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.Is there a method to our madnes... More

Nancy Friday's second collection of sexual fantasies is even more explicit and outspoken than her erotic masterpiece, "My Secret Garden". The constant refrain from the thousands of women across America who read "My Secret Garden" was, "Thank God I'm not the only one..." who had those wild, exciting,... More

Dr. Carl Sagan takes us on a great reading adventure, offering his vivid and startling insight into the brain of man and beast, the origin of human intelligence, the function of our most haunting legends--and their amazing links to recent discoveries." A history of the human brain from the big ... More

The book is a presentation of techniques to know, improve and develop the most sought after attribute of a person i.e. his or her personality. It is written in a lucid and simple language,which will be helpful not only for professionals but also for homemakers, students and entrepreneurs.The time-te... More

Millions have benefited from memory expert Kevin Trudeau's Mega Memory system--an innovative program designed to stimulate the brain's photographic memory and increase one's powers of recall. Each home-study lesson takes no more than 30 minutes a day, and with this simple system, readers will instan... More

Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown,... More

A brand new Indian title in the immensely popular Ladybird Favourite Tales seriesLadybird Favourite Tales are the timeless, treasured stories that generations of children have grown up with and loved. These easy-to-read retellings, enhanced by exciting, richly colourful illustrations, faithfully cap... More

Freud's discovery that the dream is the means by which the unconscious can be explored is undoubtedly the most revolutionary step forward in the entire history of psychology. Dreams, according to his theory, represent the hidden fulfillment of our unconscious wishes.Freud's Revolutionary Theory This... More

Creativity is fundamental to human experience. In "On Creativity" David Bohm, the world-renowned scientist, investigates the phenomenon from all sides. This is a remarkable and life-affirming book by one of the most far-sighted thinkers of modern... More

Book DescriptionSternberg's text balances accessible writing, practical applications, and research scholarship, interweaving biology throughout the text. Utilizing the theme that human cognition has evolved over time as a means of adapting to our environment, Sternberg explores the basics of cogniti... More

Widely used and respected, this text has been adopted worldwide in H.R. courses. The Human Side of Organizations delivers complete, up-to-date, practical information on how people behave in organizations, how organizations and job design affect behavior at work, and places emphasis on the constantly... More

“The concise, well written guide is ideal for our new supervisor. I consider it required reading for all of my foremen training candidates.” Production Superintendent Shell Oil “This is an excellent book! Concise, logical, practical and easy to follow and apply.” Vice President and Manager F... More

Breakthrough after breakthrough in research is revolutionizing ideas about how the brain works. Here is just a simpling of the 58 readable reports you can put to good use right away : ways ot learn faster and trick your brain into storing information permanently, How women's and men's brains process... More

"Having startled, amused, and in some cases infuriated his fellow-men by his bestseller THE NAKED APE, Desmond Morris how proceeds to contemplate Homo Sapiens as he has transformed his environment. Highly colourful and eminently readable. He has offended some people with entrenched views, but he has... More

Did you know that emotions boost our memory? Or that small muscle exercises help the brain develop? Early experiences contribute to the structure of the brain and its capacities. The quality, quantity, and consistency of stimulation will determine, to a large extent, the number of brain synapses tha... More