Behavioral Sciences

To a great extent, our memories are ourselves.. a gripping and thought-provoking exploration of this eternally fascinating topic is the theme of this book. Written by one of the world's experts, it presents startling examples from the news and everyday life and explains them using an "elegant and or... More

If a company has a well-defined corporate culture, it can create an environment that leads to success and that can see it through difficult times. The book explores aspects of organizational culture like corporate vision, mission, values and goals of an organization along with case studies on Nucor,... More

Carl Gustav Jung merged Eastern mysticism with Western psychology, brought scientific respectability to religion, laid the foundation for 'the New Age', and is second only to Freud in influence and importance. So it is easy to see why some people consider him a genius. But others... Put it this way:... More

The presence of uncertainty in a system description has always been a critical issue in control. Moving on from earlier stochastic and robust control paradigms, the main objective of this book is to introduce the reader to the fundamentals of probabilistic methods in the analysis and design of uncer... More

In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.... More

Designed as a text for the undergraduate and postgraduate students of psychology, education, sociology, demography and economics, this comprehensive book explains the theoretical and computational aspects of statistics. Since the students of social sciences often find it difficult to comprehend easi... More

You’re in good company. Few of us get through life without wishing we could get a do-over. But you know the rules: You only go around once. So what’s the secret to making better choices the first time through? And what practical wisdom and insight will help you to re-shape your destiny to match ... More

May 16-18, 1996 - Nara, Japan "Despite all the successes in computer engineering, adaptive computation, bottom-up AI, and robotics, Artificial Life must not become simply a one-way bridge, borrowing biological principles to enhance our engineering efforts in the construction of life-as-it-could-be. ... More

The recent findings from cognitive science - one of the fastest growing disciplines worldwide - presented in the volume will serve as a useful resource for scientists/psychologists working in the area. The book highlights the current trends in major sub-disciplines in cognitive science and contains ... More

Recent research has emphasized that socially transmitted information may affect both the gene pool and the phenotypes of individuals and populations, and that an improved understanding of evolutionary issues is beneficial to those working towards the improvement of human health. Equally, an improved... More

With the minimum of jargon, this book presents the fundamental principles of consumer behavior derived from sound research, followed by clear advice on their practical implications. It covers basic psychological processes of consumers and their implications, consumers' attitudes about money, differe... More

Since you are looking at this book, chances are you're thinking about making some changes. "Mind Over Mood" is different from other books you might read to help you do this. Written by two clinical psychologists, this manual shows you how to improve your life using cognitive therapy-- one of the mos... More