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Buy Beyond Buzz The Next Generation Of Word-of-mouth Marketing (English)

Beyond Buzz The Next Generation Of Word-of-mouth Marketing (English)

Author: Lois Kelly
Hardcover
Language: English
Length: 240 Pages
Publisher: Amacom Publishers
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Beyond Buzz The Next Generation Of Word-of-mouth Marketing (English) (Hardcover) Price: Rs.1250

Selected as one of Library Journal's Best Business Books for 2007

Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine.

It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.

Specifications of Beyond Buzz The Next Generation Of Word-of-mouth Marketing (English) (Hardcover)

Contributors
Author Lois Kelly
Book Details
Publisher Amacom Publishers
Publication Year 2007
ISBN-13 9780814473832
ISBN-10 0814473830
Language English
Edition 1st
Binding Hardcover
Number of Pages 240 Pages
Dimensions
Weight 497 g
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    Book: Beyond Buzz The Next Generation Of Word-of-mouth Marketing (English) by Lois Kelly
    ISBN Number: 0814473830, 9780814473832, 978-0814473832

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