Beyond Consumer Marketing: Sectoral Marketing And Emerging Trends

After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketing applications and strategies in some key sectors of the economy.

Key features of the book include: detailed discussions on agricultural, rural and industrial marketing; a section on non-profit marketing and strategies for marketing of social causes; an examination of time-based competition; a detailed look at current trends to predict the future of retailing in India; an analysis of e-marketing; and a discussion of consumer rights, grievances and environmental issues.