Beyond Customer Service (effective Programs For Retaining Your Customers)

There is nothing, more important than providing the kind of service that brings a new or an established customer back to your door. This book contends that it's a daily commitment and that it is the responsibility of everyone in any organization to understand and meet the needs of every customer. Quality service is a goal. But it is also a philosophy that should reach everyone involved in satisfying a customer or client's needs. Richard Gerson takes you through the steps of developing new customers and why keeping customers is such a vital strategies, and then establishing the methods you can put to work right away. He believes that a successful customer service system can be established anywhere and that it can, and must, be the goal of any organization.