The Big Switch: Rewiring The World, From Edison To Google

In this lucid and compelling look at the new computer revolution and the coming transformation on the economy, Carr weaves together history, economics, and technology to explain why computing is changing--and what it means.

""Future Shock" for the Web-apps era....Compulsively readable--for nontechies, too."--"Fast Company"
Building on the success of his industry-shaking "Does IT Matter?" Nicholas Carr returns with "The Big Switch," a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. "The Big Switch" provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."--L. Gordon Crovitz, "Wall Street Journal"