Biography & History

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestep... More

The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".A clear illustration of the principles that created the Starbucks phenomenon.... More

If Google's splashy IPO and skyrocketing stock haven't revived the dotcom sector, they have certainly revived the dotcom hype industry, judging by this adulatory history of the Internet search engine. Billionaire founders Larry Page and Sergey Brin, their countercultural rectitude imbibed straight f... More

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common tou... More

A widely popular management classic Alfred Sloan’s chronicle of his times with General Motors gives penetrating insights into running an industrial giant such as GM in those times. Dwelling on the various issues he faced and resolved and the structure of the organization Sloan’s book is a guide ... More

"For God, Country and Coca-Cola" is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tas... More

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. ... More

Corporate Governance: Principles, Policies and Practices provides an in-depth analysis of the subject in a single volume. The text covers the emergence of the concept of corporate governance, the manner in which it crystallised into a subject of significance, its various problems and issues, its con... More

Written with exclusive and unprecedented access, journalist Symonds brings readers the definitive portrait of the computer company Oracle, and of Larry Ellison--complete with Ellison's own commentary and criticisms on Symonds' reporting.In a business where great risks, huge fortunes, and even bigger... More

Insightful, probing, and extremely well-written in the genre of business and company profiles, this is as good as it gets.'Kirkus Reviews Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum, John Nathan pulls the veil from one of the world'... More

"The Real Thing is a portrait of America's most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, "New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the char... More

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its sto... More

Hailed as the "unofficial GE leadership handbook," this bestseller is a detailed look at how Jack Welch was able to take a venerable and successful old line corporation and transform it into a 21st-century dynamo of innovation.Acknowledged as the outstanding business leader of the late twentieth cen... More

Tech-savvy writer Levy takes readers step by step through the research, development, and ultimate domination of the Apple iPod--todays cultural icon and a massive force in the music industry.The iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on ou... More

Drawing on two years of unrestricted access to confidential documents and project data, eminent technology-scientists Cusumano and Selby reveal, for the first time, many of Microsoft's innermost secrets. Forty in-depth interviews with employees enabled the authors to identify seven key strategies wh... More

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.... More

The buzz on PILOTING PALM "Thorough, intelligent, and inspiring, Piloting Palm tells one of the most remarkable stories in the history of American business-- the birth of the handheld industry. There are important lessons for entrepreneurs and managers in almost every chapter. A fascinating book!" ... More