Biography & History

What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was th... More

A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes... More

In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it.In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers... More

Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans spend $36 million an hour at Wal-Mart stores--this text is an intimate look at a business that is dramatically reshaping the American economy.Wal-Mart isnat ju... More

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its sto... More

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its sto... More

Named "one of the ten best business books of 2003" ("BusinessWeek"), this national bestseller is updated with new material on the amazing rise and scandalous fall of Enron. It includes a 16-page photo insert.Just as Watergate was the defining political story of its time, so Enron is the biggest busi... More

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualiz... More

Few entrepreneurs can claim to have changed the way we do business or the way we live. Ray Kroc is one of them. Now meet the man who became a millionaire within a decade, and share in his contagious enthusiasm, perceptiveness and innovative thinking. Includes eight pages of photographs.Few entrepren... More

What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a ... More

As last year's World Trade Organization protests in Seattle indicate, author Korten is not alone in his concern about the harmful effects of globalization on politics, society, and the environment. He examines how economic globalization has resulted in the emergence of a new organizational form--the... More

The founder and former chief executive of the Vanguard mutual funds argues for a return to a governance structure in which owners' capital that has been put at risk is used in their interests rather than in the interests of corporate and financial managers.An astute, longtime observer of the busines... More

Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer maker to market its machines to the public, selling an es... More

The founding partner of the Chasm Group shows how to apply the lessons and concepts of Geoffrey Moore's exceptional books, "Crossing the Chasm" and "Inside the Tornado", to revolutionize business strategies at the operational level. 40 diagrams.In "The Chasm Companion," The Chasm Group's Paul Wiefel... More

Featuring "fight back" strategies, Quinn's original expose has been updated with new information. He says that dismantling the American dream wasn't enough for Wal-Mart, and that its recent acquisition of Britain's third-largest supermarket shows that the retail Goliath is now aiming for world domin... More

Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a compan... More

While there have been several written histories of the personal computer, a well-known technology writer has created the first ever to spotlight the unique political and cultural forces of the 1960s that gave rise to this revolutionary technology.Most histories of the personal computer industry focu... More

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never r... More

At a time when the debate over affirmative action and quotas rages unabated, psychiatrist and management consultant Cobbs and attorney Turnock have surveyed more than 30 influential African-American executives to discuss their strategies for dealing with racial, cultural and organizational challenge... More