Biography & History

Using hundreds of exclusive sources and thousands of internal, confidential records, this book reveals the shocking true story behind the wrongdoing, the cover-up, and the investigations of the real-life thriller that shook the nation and the world--the massive securities fraud perpetrated by Pruden... More

Written by the leaders of Bain & Company's worldwide strategy practice, and based on a 10-year study of 2,000 companies, this book argues that a timeless strategic principle focusing on a central profit area remains the key source of competitive advantage and the only viable platform for successful ... More

Chosen by "BusinessWeek as One of the Top Ten Business Books of the Year"With apologies to Hegel, Marx, and Lenin, the basic unit of modern society is neither the state, nor the commune, nor the party; it is the company. From this bold premise, John Micklethwait and Adrian Wooldridge chart the rise ... More

Finkelstein has carried out the largest research program ever devoted to business breakdowns. In "Why Smart Executives Fail" he uncovers the regular causes with startling clarity and unassailable documentation.Itas an all too common scenario: A great company breaks from the pack; the analysts are in... More

Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consume... More

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America' s automobile industry. In the 1990s, Detroit' s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believe... More

Praise For On Target "A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itse... More

""They're still trying to hide the weenie," thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company's creditors and cautioning them against a rash judgment. "Don't assume that there is a smoking gu... More

How did the Grateful Dead use its fanatical following to build a $100 million brand that still thrives today? How did upstart Boston Beer Company -- makers of Sam Adams -- prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap fr... More

A detailed and beautifully illustrated book that tells the full story of Remington Firearms model by model with more than 200 clear photographs. Separate sections cover all the company's output, including Pistols and Revolvers, Rifles and Carbines, and Shotguns. The range of firearms discussed spans... More

Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. "Taken for a Rid... More

The "market" is the collective name for every act of buying and selling we participate in. It governs our economy and our lives, determining our values, our goals, and our accomplishments. We make it--and are made by it. In "Is the American Dream Killing You?" Paul Stiles shows how the pressures of... More

"Mary Jo Foley is 'Ms. Microsoft.' She seems to know everyone and everything that's going on at 1 Microsoft Way in Redmond, WA." --Robert Scoble, A-list blogger and author of "Naked Conversationsscobelizer.com" "When I want to know what's going on inside Microsoft, I turn to Mary Jo Foley. She know... More

This history of the RAND Corporation, written with full access to its archives, is a page-turning chronicle of the rise of the secretive think tank that has been the driving force behind the American government for 60 years.The first-ever popular history of the RAND Corporation, written with full ac... More

"The result of a prodigious amount of research and admirably organized, this is the fullest and most detailed account of the Studebaker automobile."--James A. Ward, University of Tennessee"Many books have chronicled the Studebaker story, but this one by noted automotive historian Thomas Bonsall is u... More

Success is even sweeter the second time around In this inspiring book you will meet twelve extraordinary people-from a software tycoon to the founder of a toy empire-who soared to the top of the business world only to plummet like Icarus from the heights-at which point their real stories, excitingl... More

This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.Faced with the task of redesigning the Taurus, America's best-selling car and the flagship ... More

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."-Sun Tzu, The Art of War, 511 b.c... More

An entertaining chronicle, now in paperback, explores the turbulent history and extraordinary achievements of the Trump family, from their first forays into real estate by Friedrich to the over-the-top ambitions of Donald Trump himself. of photos.The story of the three Trumps mirrors America's trans... More