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Blink: The Power of Thinking Without Thinking : The Power of Thinking without Thinking (English)

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Language: English
Length: 304 pages
Publisher: Penguin Books Ltd
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Blink: The Power of Thinking Without Thinking : The Power of Thinking without Thinking (English) (Paperback) Price: Rs. 230

Blink: The Power Of Thinking Without Thinking is a book on intuition and how to instinctively make the right decisions, by Malcolm Gladwell.

Summary Of The Book

In Blink: The Power Of Thinking Without Thinking, Malcolm Gladwell explores the depths of human intuition and how anyone can develop the ability to make quick, yet accurate decisions. These decisions are termed as snap judgements in the book, and the author makes a case for how snap judgements can be more efficient than reasoned decisions, which require deliberation.

The author terms the instinctive side of our mind as the adaptive unconscious. This is the part of the brain that we use for rapid cognition, and for quickly picking out the finer details that matter from among a host of variables.

Blink: The Power Of Thinking Without Thinking isn’t just about the analysis of this phenomenon. Malcolm Gladwell reveals the secret behind using the power of snap judgements in everyday life. He also attempts to detail the different kinds of situations where these decisions are a bad idea, such as the shooting of Amadou Diallo in 1999.

Another phenomenon that the author talks about is called thin slicing. This is the ability to cut out a slice of relevant information from amidst the chaos of information, which presents itself in the first instant that a decision needs to be made. Through studies, he highlights the truth behind whether experts make their best decisions based on instinct or if information analysis still trumps the former.

Conclusions in this book are put forward through a diverse set of examples. The power of intuition is attributed to specific events, like when artists can tell if a historic artifact is fake within an instant, or how a commander used World War II technology to out-maneuver the collective strength of the US armed forces.

About Malcolm Gladwell

Malcolm Gladwell is a journalist, speaker and bestselling author whose work explores academic findings on psychology, sociology and social psychology.

His other books include The Tipping Point: How Little Things Make a Big Difference, What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

Malcolm Gladwell’s writing process revolves around the analysis, interpretation and representation of valuable research. He has earned a place in the minds of his readers as a credible source by shunning personal opinion, and instead relying on research findings to tell the story. As his work tends to rely on scientific research, one of his greatest strengths is his ability to talk about scientific data in a way that anyone can understand.

Malcolm Gladwell was born in Hampshire, England and from the age of 6 he has spent most of his life in Ontario, Canada, where his family relocated. He was recognized for the second-highest form of honour for merit in his country, by being appointed to the Order of Canada.

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Specifications of Blink: The Power of Thinking Without Thinking : The Power of Thinking without Thinking (English) (Paperback)

Book Details
Publisher Penguin Books Ltd
ISBN-10 0141014598
Edition 1stEdition
Imprint PENGUIN
Number of Pages 304 Pages
Publication Year 2006 February
Language English
ISBN-13 9780141014593
Binding Paperback
Dimensions
Weight 223.0 Grams
Height 7.8 Inches (US)
Width 0.67 Inches (US)
Depth 0.74
Contributors
Author Malcolm Gladwell
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Reviews of Blink: The Power of Thinking Without Thinking : The Power of Thinking without Thinking (English) (Paperback)

Recent top reviews

View all
★★★★★
★★★★★

Neera VN

Jun 23, 2015

Great Book

It told me about some of the things that i already knew but mostly opened my mind to great many ideas and possibilities. Worth reading.
★★★★★
★★★★★

Abhi Agarwal

Jun 21, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Original and great delivery time

I got the books at very cheap price as compared to local stores also book is original and packed very good, very good job by bookworld.
my fav merchant is now bookworld
★★★★★
★★★★★

Rahul Rijhwani

Nov 3, 2014

Fascinating concept, unnecessarily expanded

The concept of thin slicing is very interesting. However, I urge readers to first read Malcolm's Outliers in which talks about his 10,000 hour rule to mastery. IMO, concepts like thin slicing can be applied only if you are an expert in your field. Now to know how to become an expert, one needs to fi… (View complete review)
★★★★★
★★★★★

Prachi Gupta

Oct 21, 2014

Worth a Read

Sometimes we make choices in an instant - in the blink of an eye. We arrive at a decision in the first two seconds after a problem is presented to us. Blink is a book about those first two seconds. Through this book, Gladwell makes the reader aware of his gut instincts and urges him to trust them mo… (View complete review)
★★★★★
★★★★★

happy mom

Oct 8, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Blink

enjoyed reading Malcolm Gladwell, first time reader of his books. .........................................................................................................................................................................

Top reviews

View all top reviews(24)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Vikalp Mishra

Jul 12, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

One Relevant Point: Rest of the book written around it

I purchased this book because i had heard Malcolm Gladwell at TED and he seemed to have made a very relevant point. Once i read the book i realized that the author has just a few certain points to provide to the reader as an insight on how our thinking (sub-conscience mind) actually works and its snap intuitive judgements help us make easy and effortless judgments which are mostly correct, even if we lack the reason behind such judgement. For example - a firemen senses danger and takes evasive action, an expert just in a few seconds of looking at fake (painting or statue) knows so. The author
★★★★★
★★★★★

Dileep Patchigolla

Jan 23, 2013

Repititive and boring

I started this book on high expectations, based on all the reviews. First it was exciting, but later on the book got quite boring. The book is about how the unconscious mind makes better decisions most of the times and how information overflow causes us to pick the wrong choices. The whole book keeps on giving more and more explanations and examples for this simple point. The concept is interesting, but I feel it is quite lengthy for such a simple concept and the presentation is not quite exciting.
★★★★★
★★★★★

Kannan Sarkaraiappan

Sep 20, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Blink Twice

I mostly follow my intuitions, and I suffer when I don't. This book reconfirms what I already instinctively know.

Based on a lot of research, the scientific aspect of the facts make it all the more intriguing.

Buy this, without Blinking. Blink Twice, if you like it!
★★★★★
★★★★★

Pavan Kulkarni

Oct 21, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Fascinating!

This is the first time I'm reading a Malcolm Gladwell book and I can't help but admire his style of writing. The first chapter seemed rather arcane and I did not really get a feel of where the book was headed. But soon the pieces began to fall in place. I really loved his anecdotal style of writing and the manner in which he dodges back and forth with the multiple stories and research topics. So every now and then the reader would be forced to pause and sink in the broader theory the author is trying to impart. In that sense I found the book educative and refreshing. The due diligence put in b
★★★★★
★★★★★

Neera VN

Jun 23, 2015

Great Book

It told me about some of the things that i already knew but mostly opened my mind to great many ideas and possibilities. Worth reading.
★★★★★
★★★★★

Abhi Agarwal

Jun 21, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Original and great delivery time

I got the books at very cheap price as compared to local stores also book is original and packed very good, very good job by bookworld.
my fav merchant is now bookworld
★★★★★
★★★★★

Rahul Rijhwani

Nov 3, 2014

Fascinating concept, unnecessarily expanded

The concept of thin slicing is very interesting. However, I urge readers to first read Malcolm's Outliers in which talks about his 10,000 hour rule to mastery. IMO, concepts like thin slicing can be applied only if you are an expert in your field. Now to know how to become an expert, one needs to first read his Outliers.

Otherwise, the book per se is quite an interesting read, just that it feels a little repetitive here and there.
★★★★★
★★★★★

Prachi Gupta

Oct 21, 2014

Worth a Read

Sometimes we make choices in an instant - in the blink of an eye. We arrive at a decision in the first two seconds after a problem is presented to us. Blink is a book about those first two seconds. Through this book, Gladwell makes the reader aware of his gut instincts and urges him to trust them more frequently. We always think that the best decisions are those which are taken after gathering as much information as possible. Blink tries to convince us that decisions made very quickly can be as good as decisions made cautiously and deliberately. The book also tries to convince its readers that
★★★★★
★★★★★

happy mom

Oct 8, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Blink

enjoyed reading Malcolm Gladwell, first time reader of his books. .........................................................................................................................................................................
★★★★★
★★★★★

sasitharan

Apr 9, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

must read

wow the book taught me lot about myself,the mistakes that i dint know i was committing ,it says a lot about the way we perceive things and do it differently .i learnt a lot about the way we think .it is a must read .trust my instinct never ever miss it

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